about Mark Piggot, Dave Gregory, and Rob Easson of Brand Insights Group

MARK PIGOTT

A graduate of the University of Western Ontario, Mark has extensive experience in the marketing, advertising, research, brand development and communications world.
As president of Ogilvy & Mather West, Mark helped develop marketing and brand strategies for major national and international clients such as Shell Canada, TELUS, Canadian Airlines, Calgary Stampede. Throughout, he has been steadfast in his belief that successful organizations are only as sound as their insights into the deeper attitudes and motivations of all internal and external stakeholder groups and their ability to harness these deeper insights into action.

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DAVE GREGORY

Mr. Gregory recently retired after an 18 year tenure with First Calgary Savings as President and Chief Executive Officer. Under Dave’s leadership, First Calgary Savings has been recognized for ten years in a row as one of Canada’s 50 Best Managed Companies – a Platinum Club member and one of Alberta’s Top 50 Employers for 2008, 2009 and 2010. Mr. Gregory’s career in the financial services industry has spanned 42 years, with more than 25 years in progressively senior roles.
Mr. Gregory was a founding member of the Trust Companies Institute of Canada.

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ROB EASSON

Rob has spent 30 years in sales and marketing assignments with Imperial Oil Limited and Telus Communications. His career included assignments in strategic planning, marketing communications, sales and operations management and organization development.
He learned through experience the value of developing sound business strategy that is grounded in the reality of market opportunity and organization capability. He also gained experience in senior operating assignments that honed his abilities to focus his team on flawless execution and disciplined performance management.

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Affiliates

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